Thanks for dropping by to check out my portfolio. Portfolios for designers come in all different shapes and sizes. Trust me on this one, because I spent some serious time looking around, trying to decide how I wanted this site to look and what elements would best meet your expectations. After all, isn't that what design is all about? I think so.

Welcome and I'm glad you are here. ~ Lucas C. Hall

EFC Redesign

The Eastside Foursquare Church leadership team was looking to redesign their whole website. They felt that the site was put together haphazardly. They had a bunch of great ideas, but weren't sure where to start. And so, we began the journey with research...

Read More   Website

Eastside's website as of April, 2017

Costco > GIP

A business process management team was looking to completely start over with an application intended to better automate global item procurement for Costco Buyers. They knew which platform we'd need to use and which design library would best meet their needs. What they didn't fully know was what their user's expectations for the design were. And so, we began our journey with research...

Read More

The Global Item Procurement screen designs at the end of the project

This portfolio...?!

Sure, I could have just copied some other designer's portfolio, but where's the fun in that? For this project, I decided to go through a full design cycle. How fun!

Coming Soon

screenshot of this portfolio as of April 4

User Centered Design (UCD) Methodology

I generally follow User Centered Design (or UCD) approach. Of course, every project has different needs. Sometimes Agile is right for the project, while other times a waterfall approach is the best way to get the job done. I won't argue that one is better or worse. Whichever the situation calls for is the best for the situation.

The UCD approach is generally made up of three main areas of focus...


Who is the user, and what are their goals? Do you know what frustrates them? Who are the other users? What business goals are there?…

Read More


After taking time to understand the primary user’s goals and expectations, then comes information design. What information grouping strategy makes sense? What visual strategy? Where are the priorities? Do you need to do a bit more research around something? Have you tested your wireframes, or sketches with real users?

Read More


Once the design has been proven to meet user expectations for features, information architecture, information and visual priority, and stakeholder sign-off, it’s time to pass to development. Is a simulation all that’s needed? Redlines? Styleguide?

Read More